Fifteen Brand is the creation of over 25 years in sport. In 2014, when we took over DNA Sport we made a promise to make this brand better, make this brand more recognizable and most of all, the most reliable brand on the field, on the court and even on the sidelines.
We had to create a difference. What did we do? We relocated our Head Office to Dallas, TX where businesses not only grow, they flourish. This lead to new sponsor relationships, allowing growth into markets previously untouched by Fifteen. With this came opportunities to work with youth sport and officials; officially putting Fifteen on the map in the US.
2016 signifies a lot of additions to the Fifteen brand. In March we opened our New Zealand office and will service New Zealand, Australia and the Pacific Island. In 2015 we added Australian Rules Football and Cricket to our product lines with great success, this gives us an opportunity for immediate growth in the Australasian markets in 2016.
We also created another branch to the brand and will be facilitating sporting camps in the US this summer. Forming a strategic partnership with the Hawkes Rugby Union has allowed us to give back to youth sport and will give high school rugby players the opportunity to experience a rugby environment normally reserved for the elite New Zealand rugby player.
There will be more to come, for now though we are focusing on you. Elite athletes right down to the 4yo tee ball player, we want you to discover the XV, fall in love with the products and enjoy your consumer experience.